Develop own and execute comprehensive influencer marketing strategies aligned with overall business goals and marketing objectives.
Conduct in-depth market research and trend analysis to identify emerging platforms, influential creators and innovative approaches within the UAE, MENA and relevant global markets.
Define target audience insights to inform influencer selection and campaign messaging.
Create robust campaign frameworks including objectives, KPIs, budget allocation, content guidelines and measurement methodologies.
Potentially build, mentor and manage a team of Influencer Marketing Executives or Specialists.
Oversee the end-to-end management of all influencer campaigns ensuring strategic alignment and flawless execution.
Foster strong relationships with key influencers, talent agencies and industry partners.
Lead the identification, vetting and negotiation process with to...