What you’ll do As the Global Growth Manager for Lifecycle, you will lead the evolution of our customer engagement strategy. You will design and optimize the lifecycle journey in a few high-impact regions, driving measurable gains in conversion, activation and retention. You will execute a unified global strategy, partnering with regional stakeholders to scale lifecycle initiatives into a consistent driver of long-term growth.
This role is based in Singapore.
- Lead Lifecycle Strategy: Design the end-to-end lifecycle engagement journey in direct collaboration with Self‑Serve Leads in high‑impact region(s), ensuring global frameworks are optimized for local market nuances.
- Own Regional Digital Channels: Lead the strategy and operational health for email, push, and in‑app messaging. Ensure these high‑impact channels are optimized to deliver personalized engagement and consistent growth across managed regions.
- Drive En...