We are seeking a highly skilled and experienced Manager Data Scientist with expertise in Media Mix Modeling (MMM) to lead advanced analytics initiatives and drive data-driven marketing effectiveness strategies. The ideal candidate will combine strong technical expertise with leadership capabilities to manage projects, mentor teams, and partner with business stakeholders to deliver actionable insights that optimize marketing investments across channels.

Key Responsibilities:

• Lead the development and implementation of Media Mix Models to optimize marketing spend across various channels (e.g., TV, digital, radio, print, social, etc.).
• Manage end-to-end analytics projects including problem definition, data acquisition, modeling, validation, and business recommendations.
• Partner with marketing, finance, and business leadership teams to align analytical solutions with strategic business objectives.
• Build an...