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Manager Category, Performance SEA

Company

Adidas

Location

Kuala Lumpur, Federal Territory of Kuala Lumpur

Type

Full-time

Purpose & Overall Relevance for the Organization


At adidas, we believe that Sport has the power to change lives. As Category Manager, Performance for Southeast Asia, you will lead category planning and franchise execution across Performance categories. You will translate SEA Performance category direction into strong assortments, clear franchise priorities, and consumer-relevant commercial opportunities that strengthen sports credibility and drive sustainable growth across SEA markets.

Key Responsibilities


Sportswear Category Strategy

  • Translate SEA Performance category strategy into seasonal Performance categories opportunities.

  • Identify whitespace opportunities, range gaps, and growth initiatives within Performance.

  • Support category pricing ladders, depth logic, and portfolio decisions through data-led recommendations.

    • Franchise & Range Architecture

  • Lead franchise planning and lif...

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