Develop and implement creative and results-oriented A&P campaign proposals that align with brand strategy and business objectives.
Coordinate campaign planning from concept development to execution, ensuring alignment with stakeholders across different departments and external vendors.
Monitor campaign performance, analyze effectiveness, and provide actionable insights and post-campaign reports.
Continuously optimize campaign approaches based on consumer insights, competitor analysis, and market trends.
Plan, manage, and oversee the execution of promotional activities across multiple touchpoints particularly print and in-store POSM.
Ensure all promotional materials and executions are delivered on time, within brand guidelines, and maintain consistent messaging across channels.
Collaborate with multiple stakeholders to maximize promotional visibility and customer engagement.