Manager, Applied Intelligence

Lead the performance reporting and analysis for various client engagements, including traditional, digital, and social media programs. The goal is to maximize our clients’ return on marketing investment through ongoing program measurement, disciplined in-market testing, and results-based performance management.

Responsibilities

• Work closely with clients to understand measurement and reporting needs, bring thought leadership, and tailor viable web analytics solutions, visualizations, and analytics models
• Proactive at performing exploratory data analysis to understand patterns, identify business drivers, and unearth insights to fuel optimization to improve customer experiences
• Be an expert at creating innovative solutions to solve complex business problems and guide digital transformation for brands across different industries
• Be responsible for owning all aspects of A/B testing from...