Location: Ahmedabad (Gujarat) Job Profile: Own and drive growth for Gujarat & MP region alongside one key category (electronics/ education / lifestyle/ Fitness, etc.) Identify, onboard, and scale merchant partnerships across Gujarat & MP Build strong relationships with regional brands, retailers, and key accounts Drive revenue through offers, co-funded campaigns, and affordability solutions (EMI, etc.) Create and execute joint business plans (JBPs) with partners Lead commercial negotiations and close strategic deals Ensure strong in-store visibility and local activation to drive footfall and conversions Work closely with internal teams (marketing, product, ops) for execution Track category and merchant performance; optimize for growth and ROI What We’re Looking For: 3 to 6 years of experience in Alliances, affordability exposure, Partnerships, Business Development, or Category Management Strong exposure to Gujarat & MP merchant ecosystem Proven track record of driving revenue and manag...