The Loyalty Product Technical Specialist bridges product integration, logic, automation, and data architecture to define the program’s technical structure. The role is responsible for the technical integrity, scalability and security of the rewards ecosystem, ensuring that the billions of data points across CRM, POS and mobile app translate into accurate, real‑time customer value. The role manages the system evolution and works hand‑in‑hand with product teams to ensure a seamless UI/UX when customers use the loyalty program. It leads the collaboration with IT teams and software providers.