Developing and implementing lifecycle marketing strategies to optimize customer engagement and retention across PropertyGuru's platforms.
Collaborating closely with product managers to understand product features and capabilities and leveraging them in lifecycle campaigns.
Planning and executing multi‑channel lifecycle campaigns to drive user activation, retention, and loyalty, utilizing marketing automation tools such as Braze, MoEngage, CleverTap, or similar.
Conducting continuous analysis of campaign performance and user behaviour using tools like Google Analytics and Adobe Analytics to identify optimization opportunities.
Leading A/B testing and experimentation initiatives to improve campaign effectiveness and customer lifecycle metrics.
Managing and optimizing automated email marketing campaigns, including segmentation, personalization, and performance tracking.