Role Scope

To drive strategic planning and decision-making across content, programming, and marketing by leveraging data, industry trends, and consumer insights. The Lead – Strategy and Planning will be responsible for formulating long-term and short-term plans that align with business goals, optimizing content calendars, and supporting leadership with actionable recommendations to enhance viewership, brand positioning, and competitive advantage.

Key Responsbilities:
Consumer insights & Analytics
• Provide insights to Programming, content teams by analysing, synthesizing and generating qualitative and quantitative information relevant to Programming for making marketing, media spending and content decisions
• Tracking viewership pattern on regular basis and identifying any changes that are driving the consumer decisions
• Support cross functional teams in evaluating feasibility of potential formats including assessing market size, potential and growth of t...