Develop and execute lead generation strategies to drive qualified leads and grow the customer base.
Identify target audience segments and create buyer personas to inform marketing campaigns.
Conduct market research and competitive analysis to identify growth opportunities and stay ahead of industry trends.
Create and manage multi-channel lead generation campaigns across digital channels, including email marketing, content marketing, social media, search engine optimization (SEO), and paid advertising.
Optimize conversion funnels and landing pages to maximize lead capture and improve conversion rates.
Analyze campaign performance and track key metrics to measure effectiveness and identify areas for optimization.
Collaborate with the sales team to align marketing efforts with sales goals and provide them with high-quality leads.
Utilize marketing automation tools and CRM syst...