Responsible for supporting the execution of the retail sales strategy across LATAM agent markets, ensuring the achievement of business objectives and alignment with Warner Bros.’ regional and cross-divisional priorities. The role drives growth through close coordination with internal teams, agents, and commercial partners, optimizing investments, defining commercial priorities, and strengthening key relationships. Additionally, it ensures consistent, high-impact execution at the point of sale, maximizing visibility, conversion, and franchise performance within the retail ecosystem.