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KOL Manager

Company

Omnicom Media Asia Pacific

Location

petaling jaya, selangor

Type

Full-time

We are seeking a KOL Manager to lead end-to-end influencer marketing campaigns, from talent sourcing and strategy development to campaign execution and talent management. This role requires a strong understanding of the influencer landscape, social media trends, and the ability to align creative initiatives with business objectives.

Key Responsibilities

  • Develop and execute KOL and influencer marketing strategies aligned with brand, campaign, and business objectives.
  • Understand client and internal stakeholder requirements to identify suitable KOLs based on audience demographics, content style, engagement, and brand fit.
  • Conduct market research and competitor analysis to identify emerging influencer trends and opportunities.
  • Source, evaluate, and recommend KOLs, influencers, content creators, celebrities, and talent partners across multiple categories and platforms.
  • Build and maintain a strong network of KOLs, agencies...

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