Job Scope

As a key leader within the Corporate Communications function, you will be responsible for safeguarding and evolving the company's corporate brand. This role requires a strategic thinker who can bridge the gap between creative vision and operational execution, ensuring a unified brand identity across all touchpoints while maximizing ROI.

Key Responsibilities

• Strategic Brand Management & Evolution
  • Integrated Campaign Design: Lead the development and implementation of 360° integrated marketing plans. Ensure the corporate brand strategy is seamlessly executed across ATL (Above-the-Line), BTL (Below-the-Line), and digital ecosystems.
  • Brand Identity Stewardship: Act as the primary custodian of the brand's essence. Continuously audit and enhance the company's brand personality, visual identity, and positioning to ensure market relevance and emotional resonance with stakeholders.
• Media Planning & Commu...