Key Responsibilities

• Conduct audience, category, and cultural research to support strategy development.
• Assist in developing campaign briefs, content strategies, and creative recommendations.
• Plot and prepare monthly content calendars aligned to consumer insights, campaign strategy, and brand objectives.
• Translate research findings into clear slides, insights, and storylines for internal and client presentations.
• Collaborate with creative, accounts, and media teams to ensure strategies are executable and aligned.
• Support copywriting for campaign messaging, brand tone, and presentation narratives.
• Track trends on platforms like TikTok, Instagram, and YouTube to inform content recommendations.
• Learn and apply AI tools and prompting techniques for research, ideation, and creative testing.
• Participate in training, mentorship, and feedback sessions to strengthen your strategist toolkit.