Act as the product and business lead to deliver hyper-personalized engagement capabilities across all customer touchpoints.
Gather and define requirements based on business use cases and data insights, collaborating with technology teams to design and develop solutions.
Plan and prioritize product feature backlog and releases to maximize business value and align with the overall roadmap.
Lead cross-functional teams in developing and launching personalization tools and features, including engagement automation, content management, A/B testing, reporting, and optimization.
Provide clear direction to ensure team alignment on objectives, deliverables, and successful implementation of personalization initiatives.
Define success metrics, monitor performance, and measure the impact of released features to drive continuous improvement.
Develop release plans and champion platform adoption across the organ...