Responsibilities

• Retention Campaign Ownership (CORE)
  • Plan and execute a monthly retention calendar.
  • Execute repeat purchase campaigns.
  • Reactivate inactive customers.
  • Manage VIP / high‑value customer rewards.
  • Be fully responsible for campaign results.
• Customer Segmentation and Database Control
  • Segment customers into New, Active, VIP, and Churned categories.
  • Maintain a clean and structured customer database.
  • Consolidate customer data from Shopee, TikTok, and WhatsApp/CRM.
• Revenue from Existing Customers
  • Drive a minimum X% of monthly revenue from existing customers (specific target to be defined).