You have extensive experience leading data-driven marketing organisations and building cultures where performance measurement and experimentation guide decision making.
You demonstrate strong analytical thinking when identifying opportunities, diagnosing performance issues, and attributing marketing outcomes.
You are comfortable using data to guide investment decisions, shape strategy, and communicate performance clearly across the organisation.
Demand generation expertise:
You have experience building demand generation engines in SaaS or marketplace businesses where marketing is directly responsible for pipeline creation and revenue growth.
You understand best practice across the full demand generation lifecycle, including audience segmentation, messaging, lead capture, lead nurturing, and pipeline acceleration. <...