Lead Royal Canin PH Brand Communication, Marketing Activation and Content Strategy across relevant, online and offline vectors.
Responsible for driving and leading brand activation and communication strategies and activities to build the Royal Canin brand to Filipino Pet Owners.
Support and collaborate with internal RC PH Demand Teams to support initiatives to drive RC Brand Equity.
Key Responsibilities:
Insight to Strategy to Execution
Analyze consumer behavior, pet ownership trends, category dynamics, and competitive activity, and internal data to identify growth opportunities and communication gaps.
Translate insights into integrated marketing and communication strategies aligned with annual business objectives and brand priorities.
Develop strategic campaign frameworks and develop localized communi...