Integrated Experience Specialist

Location: Taguig (Hybrid)
Team: Connected Experience Group
Type: Full-time

What this role is about

You design where, when, how, and how well a brand shows up across platforms. As an Integrated Experiences Specialist, you translate human insight into platform behavior, build the ecosystem where creative ideas live, and define how success is measured beyond impressions. You sit at the intersection of Strategy, Creative, and Technology to ensure work feels native, relevant, and provably effective.

What you’ll do

• Map end-to-end customer journeys and define the role of each platform at every stage.
• Decode platform behaviors and advise teams on native formats, features, and interaction patterns.
• Nuance messaging by audience behavior, not just demographics.
• Validate ideas using search intent and tre...