Agile management of the front-end innovation process (idea generation, screening, portfolio management) to achieve proof-of-concept.
Lead Basket of Ideas (BoI) / Voice of Customers (VoC) or any other future programs together with Innovation Management & Partnership team ensuring the development funnel is always rich with strong and market worthy ideas.
Ensure sufficient evaluation of ideas in terms of technical / market analysis, competitive benchmarking, next best alternative, potential benefit for Omya, etc.
Define technical value propositions and create compelling technical marketing content (presentations, white papers, case studies, etc.).
Develop value propositions and marketing strategies to support product launches.
Support training programs for Sales/Marketing teams on product technical features, advantages and benefits that are well established and conducted.