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Influencer Marketing Specialist

Company

H&M

Location

kuala lumpur, kuala lumpur

Type

Full-time

Job Description

WHAT YOU'LL DO

As Influencer Marketing Specialist, you drive local influencer marketing by adapting global strategy, running end-to-end campaigns, and building strong relationships with creators and agencies.

  • Implement the Global Influencer Marketing strategy and operating model in the local market
  • Plan, execute, and optimize local influencer campaigns across platforms such as TikTok and Instagram Reels, ensuring activations resonate locally
  • Manage influencer collaborations end-to-end, including briefing, creator selection, timelines, and partner coordination
  • Identify and engage relevant local creators, building strong relationships with talent and agencies
  • Track campaign performance, engagement, reach, and impact — sharing insights and continuously optimizing strategies
  • Act as liaison between the Global Influencer Marketing team and the local market, ensuring regional nuances whil...

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