Brand Spectrum Private Limited is a leading Digital Marketing Agency, looking for a proactive Influencer Marketing Manager to oversee analytics, reporting, and insights across both influencer marketing and public relations initiatives. This role requires a blend of analytical expertise, strategic thinking, and a deep understanding of digital and traditional media landscapes. The ideal candidate will track and measure campaign success, ensure transparency in reporting, and provide actionable insights to optimize future efforts.
Key Responsibilities:
Reporting and Analysis:
Track and analyze performance metrics for influencer marketing and PR campaigns, including reach, engagement, sentiment, conversions, and ROI.
Prepare detailed post-campaign reports, showcasing performance trends, insights, and recommendations for improvement.
Monitor key metrics like impressions, website traffic, media mentions, and influencer-driven sales.
Benchmark campaign results against in...