Key Responsibilities:

• Develop and execute end-to-end influencer marketing strategies.
• Lead and mentor the influencer marketing team to achieve campaign and business goals.
• Identify, onboard, and manage influencers across A+, A, B, and Micro categories.
• Create campaign concepts, content briefs, and influencer scripts.
• Plan and execute campaigns across Nutrition, Wellness, Lifestyle, and Fitness categories.
• Build strong relationships with influencers, agencies, and partners.
• Conduct competitor benchmarking and maximize share of voice.
• Track campaign performance, engagement, traffic, and ROI metrics.
• Manage campaign budgets and negotiate commercial agreements.
• Maintain campaign reports and influencer databases.
• Collaborate with Brand, Performance Marketing, Content, and Creative teams.

Requirements:

• 4–8 years of experience i...