Job Description
Role Summary
This role is responsible for leading and scaling our clients influencer marketing program, combining hands-on campaign execution with strategic oversight. The Influencer Marketing Lead will manage agency and creator partnerships, drive high-impact campaigns, and continuously refine the program using performance insights and cultural trends to increase brand relevance, trust, and customer engagement.
Day-to-Day Responsibilities
• Own and execute our clients influencer/creator marketing program across organic and paid channels
• Serve as the primary point of contact for influencer marketing agency partners
• Develop detailed campaign briefs in collaboration with the Director of Content Marketing and internal stakeholders
• Manage campaigns end-to-end (briefing → creator selection → content development → launch → wrap-up)
• Review and provide feedback on creator concepts and deliverables to ensure alignment with brand and campaign goals...