Shape IKO’s brand narrative as a Public Relations Media Specialist in Mississauga, Ontario. Strategically plan and oversee media engagement and content dissemination in the roofing sector.
In this role, your primary focus will be on achieving the company's sales targets through effective public relations strategies. You'll engage with media outlets, oversee event attendance, and measure the impact of campaigns across various metrics. This is an excellent opportunity to leverage your experience in consumer and corporate media relations to promote IKO's roofing products.
Key Responsibilities:
• Strategically plan public relations efforts across channels
• Build strong media relationships in the U.S. and Canada
• Generate coverage in industry trade publications
• Attend trade shows for enhanced media outreach
• Analyze PR performance and report on KPIs
Requirements:
• Bachelor's degree in business or marketing; mas...