Product MarketingAnalyse market trends and size. Understand Market regulation & competitive landscape, product gaps and customers’ requirements. Contribute to Customer Value Maps creation for big programsUnderstanding local product strategy, brand positioning & GTM strategyFor prioritized new product requests, deliver product concept & drive product development with product Management & engineering team.Develop the business case including price position, value chain, sales & profit forecast, liaising with factory sales team on commercial aspects up to PP0Key contact for regulatory compliance—monitoring requirements, aligning with factories, and ensuring products meet updated standards.Develop compelling product narratives and differentiated value propositions. Identifying product unique selling points and translating them into customer-facing value propositions.
Marketing & CommunicationsDevise and implement so...