Customer Marketing Manager Role Summary
This role will be responsible for advancing and executing innovative patient solutions and multi-channel patient content & activation strategies, contributing to increasing diagnosis efforts in health systems. The role owns end-to-end patient content development, omni-channel education deployment, patient activation initiatives, diagnosis rate growth, and partnerships with 3rd-party organizations.

ROLE RESPONSIBILITY
●Develop patient awareness, education & activation strategy with clear audience segmentation based on patient journey and patient insights.
●Fully leverage all kinds of platforms, including online media, social media, vertical healthcare channels and offline activities to drive massive disease education outreach and sustainable patient activation.
●Develop market research programs in terms of consumer journey and patient insights to iterate content strategy and patient activation tactics.