About the Team TikTok's Business Marketing Team works with brands of all sizes, empowering them to connect with their audiences by helping them create TikToks, not ads. This includes creative ideation, brand and events strategy, design & production of TikTok for Business, helping bring brands to life on our platform. 1. Strategy Development - Devise B2B marketing communication strategy to inspire and influence Greater APAC (GAPAC) clients and partners, especially brands, media agencies, creative agencies, ecosystem partners, and industry associations - Develop an region-wide multi-channel new client acquisition strategy, in collaboration with multiple internal stakeholders and external partners, such as: messaging platform, media agencies, vendors, etc.
2. Project Management and Optmization - Drive end-to-end and execute integrated marketing campaigns across GAPAC including events, hew client acquisition scaled education, partner upskilling, email marketing, press releases, and more...