Key Responsibilities 1. SEO Strategy & Execution • Own organic traffic targets: Drive 10x growth in organic sessions, leads, and revenue attribution from search.(Non Brand) • Technical SEO: Lead site architecture, Core Web Vitals, crawl optimisation, structured data, indexing strategy. • Content SEO: Build topical authority clusters, keyword mapping, and content briefs across upskilling verticals. • Link Authority: Build a scalable, white-hat backlink acquisition program (digital PR, HARO, partnerships). • Programmatic SEO: Design and deploy landing pages at scale for long-tail demand capture across course, exam, and location keywords. 2. Generative Engine Optimisation (GEO) • AI Visibility: Ensure prominent brand mentions and citations in AI-generated responses – in ChatGPT, Gemini, Perplexity, Claude,Copilot etc., for relevant edtech queries. Develop proprietary / market level methodology to track the outcomes. • Build NxtWave's presence in LLM training corpor: Through Wikipedia, Wik...