Head of Platform & Engineering – Synthetic Data
About the team & product:
The Synthetic Data Research team is building Ipsos’ next-generation platform for synthetic data and generative AI, turning cutting-edge methods into practical tools that can be used safely and confidently across the business.
We focus on two core products:
Data Augmentation Workbench: a self-serve internal platform that enables teams to train models and generate synthetic data through secure APIs and streamlined workflows, with evaluation and governance built in from day one.
Digital Twins: agentic, respondent-grounded LLM “synthetic panellists” designed to simulate behaviours and survey responses, supported by rigorous validation, privacy safeguards, and strong auditability.
Our work sits at the intersection of software engineering, machine learning, privacy, and market research methodology. We collaborate with leading a...