Head of Paid Media / Marketing Strategist
Strategic leader to oversee paid media across multiple accounts. Guide media buyer team, optimize performance at scale, and develop business‑level acquisition strategies. Leadership‑focused, not execution‑only.
Responsibilities
- Lead paid acquisition strategies for client portfolios.
- Mentor media buyers on optimization and strategy.
- Propose business‑focused initiatives for client success.
- Direct creative testing, targeting, funnels, and budgets.
- Own KPIs for acquisition and profitability.
- Collaborate with ops/marketing for aligned execution.
Qualifications
- 4+ years paid media/performance marketing.
- Proven Meta Ads (Facebook/Instagram) at scale.
- Agency experience with multi‑client management.
- Leadership/team management background.
- Strategic business analysis beyond platforms.
- Strong optimization...