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Head of Marketing, Germany (m/w/d)

Company

Wolt

Location

Berlin, Berlin

Type

Full-time

Reporting directly to the General Manager, The Head of Marketing is responsible for creating and driving marketing strategy in Germany, leading the local marketing team responsible for devising and executing Wolts customer, restaurant & courier marketing in the market, ensuring alignment with local and central cross-functional stakeholders. The position is tasked with maximizing the efficiency of our marketing investment while building an iconic service in the market. 

Responsibilities & Duties 

  • Creating and driving execution of insights-driven brand and marketing strategy in German market.
  • Balancing result driven approach with maximizing long term acquisition, retention and engagement KPIs.
  • Contributing into company wide objective setting, defining marketing targets, forecasting, long-term planning and ensuring execution.
  • Defining, tracking & analyzing performance KPIs that aim to maximize efficiency of marketing spend and gr...
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