Job Overview

PropertyGuru, a leading PropTech company in Southeast Asia, is hiring a Head of Campaigns. This senior, hands‑on role blends campaign leadership with product marketing, overseeing the end‑to‑end campaigns function across B2B and B2C and driving brand and business outcomes.

Key Responsibilities

Product‑Led Campaign Strategy

• Partner closely with Product and Lifecycle teams to build campaigns around product launches, feature releases, and platform updates—translating product intent into clear, compelling go‑to‑market narratives.
• Develop positioning and messaging frameworks that work across both marketplace sides—consumers and agents—ensuring consistency from product brief to final asset.
• Own the campaign brief for every major product initiative: defining the audience, message, channel mix, and success metrics before any asset is produced.
• Drive adoption and engagement for new and existing product ...