The HEF is accountable for the end-to-end performance of Evolution Finance, a niche credit provider focused on in-store credit and home improvement finance solutions.
The HEF is a key stakeholder in developing strategy for the business and oversees the execution of strategy. This includes product development, developing distribution channels, and being accountable for the financial performance of the loan portfolio. The role entails final accountability for financial performance, strategy development, and execution to the Group CEO. Key functions include leading the business end-to-end within a matrix organisational structure, including credit product development, expanding market coverage, managing stakeholder relationships, and supporting fundraising efforts.