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Head of Demand Generation & Growth

Company

Novidea

Location

london, england

Type

Full-time

Responsibilities

  • We are looking for a commercially focused, data-driven Head of Demand Generation & Growth to lead the design, governance, and optimisation of Novidea’s global demand generation engine
  • Reporting to the VP of Marketing, you will own the global demand generation framework, campaign architecture, content strategy, digital marketing, ABM methodology, intent-led programmes, and pipeline creation model — across the UK, EMEA, North America, APAC, and Israel
  • This is a highly cross-functional role, acting as the central connection point between Product Marketing, Regional Marketing, Sales, SDRs, Customer Success, and Revenue Operations
  • Own Novidea’s global demand generation operating model, campaign architecture, and pipeline creation frameworks
  • Define and continuously refine ICP, market segmentation, account prioritisation, and targeting strategies
  • Lead the global ABM strategy — frameworks, playbooks, buyin...

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