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Head of CRM

Company

Blue Pelican

Location

Hertford, England

Type

Permanent

Role: Head of CRM

Working set up: Hybrid working – in office 3 times a week

Office location: Hertfordshire

Salary: £90,000 to £100,000 plus up to 30% bonus and benefits

You’ll be leading a team, oversighting a multi-faceted CRM programme which is large-scale and responsible for delivering significant impact to the company’s revenue results.

One aspect sells high ticket, considered purchase items – think about how you might purchase something of £30k and above, for example – house, car, high-end jewellery, boat.

Another has a traditional customer lifecycle tied to it. E.g. you buy the service, there’s an in-life element with the ability to cross and up sell, and there’s a re-sell window at the end where you’re able to re-engage the customer into a new sale.

The third is how you manage the customer whilst they’re experiencing the product or service – e.g. how you might utilise technology to track a custome...

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