Responsibilities Purpose: Responsible for leading the company's data and analytics strategy to drive audience growth, content performance, advertising effectiveness, and business decision-making.
The role helps transform data into actionable insights that shape strategy, product development, advertising solutions, and revenue growth. It also acts as the strategic advisor to the organization in Data Science, Analytics and Consumer Research.
Scope - Head the Consumer Insights & Analytics and Media Research Consultants teams
- Lead audience measurement, consumer research and data science disciplines in Mediacorp, leveraging cross-platform audience data to drive deeper behavioural intelligence and outcomes
- Responsible for profitable and successful operations of MRC - a full-service consumer research consultancy offering a range of solutions to clients, from advanced analytics to qualitative exploration
- Build and lead a high...