**Head of Luxury & Lifestyle Brands, EMEAA**

Regional brand strategy and stewardship | UK-based, Windsor HQ

This is a role for a brand leader who believes luxury only matters when it feels relevant, alive and genuinely human, everywhere it shows up, and who can turn that belief into commercial results across a diverse region.

We are seeking a Head of Luxury & Lifestyle Brands for EMEAA to shape how IHG's celebrated brands come to life across one of the world's most diverse, dynamic and opportunity rich regions.

Reporting to the VP Global Luxury Brands, this is a brand strategy and stewardship role, and the regional guardian of our luxury and lifestyle brands. You will be accountable for how they are positioned, how their equity is built and protected, and how they perform commercially, translating our global brand promises into powerful, locally resonant experiences, market by market, hotel by hotel, guest by guest.

**Why this role matters...