DUSK is a £200m home and lifestyle brand on a path to £500m+. We have built a disciplined, performance‑led marketing engine - CAC is stable, LTV:CAC is healthy, and growth has been delivered efficiently. The next era is not about harvesting more demand. It is about creating it.
We are not trying to be a better version of any homeware brand that already exists. The category is crowded with brands that look, sound, and feel increasingly interchangeable - and the consumer is telling us that. Our ambition is to be a brand that is genuinely different from every other homeware brand in the UK. That is a commercial strategy, not a slogan.
This is a new, strategic seat at the marketing leadership table. It replaces a content‑heavy brand function with a strategic one. We are not looking for someone who will apply a playbook from their last role. We are looking for someone who starts with the consumer, reads the evidence, and has the clarity of thought to build a brand from t...