Key responsibilities
As head of product and distribution marketing, collaborate with all stakeholders including within marketing team (and outside) to maximize GTM and reach of initiatives.
Lead all BTL initiatives of the function.
Distribution marketing
- Assist in developing and executing the marketing & branding strategy for all channels
- Planning, strategizing and ensuring the implementation of the strategies to achieve the channel objectives.
- Co-ordinate with distribution function to implement initiatives to support sales
- Ensure effective media evaluation & planning to attain maximum ROI
- Coordinate with advertising & research agencies to develop suitable trade initiatives
- Coordinate with all departments for their requirements.
Internal communication – for channel