Job Summary
The GTM Project Analyst is responsible for leading and executing end-to-end product and campaign launches, from planning through post-launch review, ensuring strategic alignment, operational readiness, and timely market delivery while working closely with cross-functional teams to achieve sales and launch KPIs.
Key Responsibilities
Campaign & Product Launch Management
- Manage seasonal launches, new product introductions, and IP-based campaigns from pre-launch to end-of-life.
- Align with Group Strategy, Purchasing, Marketing, VM, Operations, and Warehouse to ensure launch readiness with clear direction in meeting launch deadlines and targets.
- Maintain centralized GTM trackers to monitor progress and ensure governance across functions.
- Provide clear, timely updates to stakeholders through dashboards and regular reporting.
Contingency Planning & Risk Management