Job Purpose

Leads the development of Growth Plans for new and existing markets, combining traditional network planning expertise with a tech- and AI-enabled approach to optimise brand distribution, market coverage, and expansion decisions across the IWG portfolio.

Key Responsibilities

• Prepares Growth Plans for new and existing markets.
• Analyses performance of existing IWG units (occupancy, demand, financial performance).
• Obtains data on office locations, residential suburbs, traffic generators, and competitor locations.
• Obtains data on traffic patterns and activity (employment, leisure).
• Obtains reliable demographic data (population count, age, income, household structure, etc.), traffic data (vehicle and pedestrian), and economic data from official institutions.
• Obtains detailed information on competitors (size, sales, ownership).
• Analyses all of the above data and market infor...