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Growth Marketing Specialist (CRM & Mobile)

Company

Maker Lab

Location

singapore, singapore

Type

Full-time

Role Summary:

We’re looking for a Growth Marketing Specialist to join our tech client project. You’ll dive into user insights, shape journeys, and build smart CRM and mobile strategies. We need a curious, hands‑on marketer who’s all about driving impact and growth.

Role:
  • Manage a scalable marketing communications platform through strategic and data‑led CRM programmes and product feature roll‑outs.
  • Plan and develop a content calendar (push notifications, email, in‑app) on a monthly basis, including managing a process to intake content suggestions from internal stakeholders (e.g., feature teams, marketing teams).
  • Be the project manager and collaborate with internal teams on content creation, including message positioning and strings, asset creation, target group development and engineering requirements.
  • Own the end‑to‑end process from inception to deployment for push notifications emails and in‑app communications.
  • D...

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