Location: Singapore or Remote
We are seeking a highly motivated Growth Marketing Manager to take charge of our paid advertising strategies across multiple platforms, including Facebook Ads Manager, Google Ads, TikTok Ads, and other relevant channels. Your primary focus will be to drive user acquisition and maximize the lifetime value (LTV) of our mobile games.
Key Responsibilities - Develop, implement, and manage paid advertising campaigns to attract high-quality users for our mobile games.
- Optimize campaign performance across various platforms (Facebook, Google, TikTok, etc.) to achieve key KPIs, including user growth, cost per install (CPI), and LTV.
- Manage and optimize campaigns on mobile ad networks like Applovin, Unity Ads, and other platforms with programmatic capabilities to drive efficient user acquisition at scale.
- Conduct in-depth market research to understand gaming trends, user behavior, and competitive la...