Requirements
La siguiente información ofrece un resumen de las habilidades, cualidades y cualificaciones necesarias para este puesto.
This role requires hands-on experience with digital marketing & analytics tools, advertising platform integrations, attribution models, and BI tools, along with the ability to independently drive analysis and optimization initiatives
, Strong experience in Mobile Analytics / Web Analytics / Marketing Analytics / MarTech roles
, Strong hands-on experience with Facebook Pixel, Google Analytics 4 (GA4), Google Tag Manager (GTM)
, Experience in MMPs like Appsfyer, Adjust, Singular
, Experience configuring tracking for advertising platforms (Google Ads, Meta, TikTok)
, Solid understanding of web attribution models and cross-channel measurement
, Advanced SQL skills for querying and transforming marketing datasets (BigQuery, PostgreSQL, etc.)
, Experience with BI tools such as Looker Studio, Tableau, or Power BI