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Growth & demand generation manager (b2b)

Company

StudentUniverse

Location

soweto, gauteng

Type

Full-time

Growth & Demand Generation Manager (B2 B)

Job no:

Brand: Marketing

Work type: Full time

Location: Johannesburg, Johannesburg West

Categories: Marketing and Communication

Applications close: 05 Jun 2026 South Africa Standard Time

Responsibilities Lead scalable, full‑funnel demand generation strategies aligned to global business objectives Provide strategic direction to regional brand teams on campaign execution and channel activation Design and manage multi‑brand, multi‑market digital campaigns across paid search, social, programmatic, email, and web Oversee paid media performance with a focus on MQL/SQL generation, pipeline acceleration, and ROI Drive continuous optimisation through testing, learning, and best‑practice sharing Partner with digital experience teams to improve website conversion journeys across brands Lead CRO initiatives using A/B testing, behavioural analytics, and personalisation Architect marketing automation an...

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