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Group Brand Manager - Mintop

Company

Dr Reddy's Laboratories Limited

Location

hyderabad, telangana

Type

Full-time

Job Description

Key Responsibilities:

Topline & Bottom line achievement

- To Drive Mega brand Growth and Performance

- Optimize Promo spend for Desired ROI

- Prepare Brand Wise Quarterly Visual Aid:

o Brief ad agency on the product

o Evaluation and selection of draft concept out of 3-4 designs submitted by the agency

o Evaluate a detailed Visual Aid with the agency before finalization

o Send the visual for printing

o Coordinate with printer and logistics vendor for dispatch of Visual aid before 1 week of the planned quarter.

- Quarterly communication of Visual Aid to the field force

o Prepare business plan (quarterly) booklet for field which includes the explanation and detailing talk of the visual aid and inputs.

o Periodical circulars about brand’s achievement, market trends etc to keep the field sales team abreast of the current information and motivate...

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