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THE ORGANIZATIONAL SETTING
The International Civil Aviation Organization (ICAO) a United Nations specialised agency that sets international Standards and Recommended Practices (SARPs) for aviation safety, air navigation, security, and environmental protection.ICAO is a knowledge-based organization engaged in developing intellectual property. The Revenue and Product Development (RPM) Section, part of the Capacity Development and Implementation Bureau (CDI), focuses on the organization”s revenue-generating activities, including events, publications, databases, websites, training, implementation services, and printing. These activities promote ICAO’s Strategic Goals and support related programs.
The Product Management Unit (PTM) identifies, analyses, and implements revenue-generating opportunities in ICAO. The marketing team, within PTM, is responsible for marketing ICAO products, services, and even...