Design and develop Adobe Analytics / Google Analytics solution and technical implementation documentation for web and app platforms
Assist Product and Marketing Teams in defining business critical KPIs for Web & Mobile analytics reporting
Ensure data accuracy with on-going QA, audits and data integrations across internal teams, multiple systems, technologies and external vendor tools and applications
Administer the Adobe Analytics product from top to bottom - variables, processing rules, classifications, marketing channels, data feeds, etc
Learn and advise on Adobe Analytics integration opportunities and best practices with other Adobe tools such as Adobe Target, Adobe Campaign Manager, Adobe Experience Manger, etc.
Good experience in optimal tagging, reporting and analytics capabilities. ( Mandatory)
Build and execute tagging test cases to ensure that the appropriate metrics are ...